People hate waiting for the newest stuff. We like to have the newest iPod, laptop, video game and car as soon as physically possible  So, because the American electronic consumers want more information about the newest gadgets all the time, most company’s try to do the opposite; keep as much information secret as possible to build up hype and, hopefully, sales.

2010 hasn’t been a kind year for video games and electronics though. We’ve had at least three rather large announcements announced months, even years ahead of time, along with some smaller leaks, and it’s only April. Let’s get a quick run down.

Gears of War 3:

Cliffy B, the lead designer for Gears of War, was scheduled to be on the Jimmy Fallon show on a Thursday. On Wednesday of the same week, he had to reschedule for Tuesday, the next week. Well, someone forgot to mention that little fact to the good people in the advertisement department for Xbox Live, because this little blurb appeared announcing on the game on Thursday. Cliffy B, on Tuesday, called Gears 3 “The Worst Kept Secret”. No kidding. I’m sure Epic was real happy about the slip up, and you know someone over on Xbox Live got fired.

Nintendo 3DS:

Though we had heard rumors of a new Nintendo DS that was being planned by Nintendo, the world was expecting news at E3; no earlier. One late night, on a random day in March (March 23rd, to be exact), Nintendo announced some small facts about a brand new Nintendo DS: the 3DS. It was to be a type of 3D that wouldn’t use glasses and was going to be nearly “the strength of a Gamecube”, but that was all the information Nintendo released. No pictures, no concept art, nothing. But it was actually Nintendo who announced what little information we got about the 3DS, so why the weird time?

Turns out that some journalists had aquired some facts about the new Nintendo handheld, some true, some false and Nintendo wanted to beat them to the punch by officially announcing it.

Apple iPhone 4th Generation:

Probably the biggest leak this year was from the big Apple themselves. Apple has a track record to be very very secretive about their newest devices or software. We’ve never had a leak of the newest version of the iPod or iPhone unless Apple specifically wanted it to be leaked.

Until a brand new version of the iPhone, cleverly disguised inside a casing that made it look like a 3GS, but running the new OS, version 4, showed up in a random bar.

An Apple employee was out for his birthday, probably had a little too much to drink and walked off… leaving a prototype of the newest Apple iPhone that hadn’t even been seen by people inside Apple yet, on a stool.

Oops.

As soon as Apple realized that it was lost, they bricked the console so it wouldn’t even turn on. Gizmodo.com bought the device for $5000, and had the first world release of the newest iPhone. Hours later, Apple wrote Gizmodo and asked for the iPhone back (which confirmed that it wasn’t a fake). Gizmodo gave it back without a fight.

Xbox 360 Slim?:

On March 17th, this picture of what was thought to be a Xbox 360’s motherboard appeared all over the internet. It has a Xbox branding and some of the same parts as the 360 does. But to anyone who has seen the current Xbox motherboard, you’ll notice a slight difference in this new find: it’s way smaller. It looks like the CPU and GPU have been combined and some of the ports have been shuffled around to make the motherboard shorter than the current version. We heard exactly nothing from Microsoft about this rumor, but it’s obvious they are trying everything to get 100% rid of the Red Rings of Death problem that has been plaguing their consoles for years. Seems like a redesign of the terrible X-Clamps would be a good start to rid the world of the problem forever.

All these slip ups so far, you have to wonder what else is going to hit the press months or even years early this year.  

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